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I hate to have to tell you this but when companies advertise their products as 'Cruelty Free', it's completely false! I know this because I'm a manufacturer, and manufacturers have raw material information that the general public doesn't. Even the companies that advertise their products as Cruelty Free most likely don't know this data either. I didn't know it until I started manufacturing and buying raw materials.
When I purchase an ingredient it comes with something called a Material Safety Data Sheet (MSDS). This is a document that contains a lot of information about that raw material. It tells me how it should be handled, do I and my employees need to wear safety glasses and gloves or a hazmat suite? It tells me what will happen if we get it on our skin, in our eyes, or if we inhale or swallow it, and what to do if any these things happen. It tells me what to do if we spill it. It tells me its impact on the environment and human genes, if it can cause cancer, how to dispose of it, and other data.
The question you should be asking right now is "Where did they get this information?" The answer is...by testing that raw material on animals. Every single chemical and raw material on the planet has been tested on animals, there are no exceptions!
The Food and Drug Administration (FDA) does not require companies to test 'finished' products on animals, like shampoos and conditioners because they know the materials used to make them have already been safety tested on them. So while the product itself has not been tested on animals, it is far from Cruelty-Free, which is strictly a marketing ploy. For this reason, I will not be making that claim about my products because I do not like to lie or mislead people.